Lead Creative Producer

Values Value, a recruiting company with expertise in GameDev, is looking for a Lead Creative Producer / Motion Designer. Our client is a high-performance publisher of hybrid-casual games, known for turning promising projects into global hits.

The company helps developers on their path to creating a hit by combining a fast reaction time with 19 years of game development expertise. The team works comfortably with both small teams of 1–3 people and larger studios.

For which tasks (responsibilities)?

• Creative Production: End-to-end development and production of high-performing video creatives (motion design) for UA campaigns.

• System Development: Create and evolve a creative production system that ensures a stable flow of innovative video creatives for UA campaigns.

• Process Management: Build or refine internal processes within the creative department, including the setup of an efficient production pipeline for both creatives and tests.

• Quality Control: Oversee visual and motion quality, establishing high standards for all creative output.

• Strategic Analysis: Monitor mobile advertising trends and creative formats, generating ideas based on benchmarks and product analysis.

• Performance Optimization: Analyze A/B test results and UA metrics (CTR, CVR, CPI, CAC, ROAS) to scale successful hypotheses in collaboration with the UA team.

• Resource Management: Manage priorities, workloads, deadlines, and budgets while coordinating with external teams, agencies, and freelancers.

• Innovation: Optimize production workflows by implementing and utilizing AI tools.

• Knowledge Base: Maintain a library of ideas, tests, and references for systematic reuse and production acceleration.

What kind of professional are we looking for?

• Experience: 2–3 years of experience as a Creative Lead, Team Lead, or Senior Motion Designer with leadership responsibilities.

• Production Skills: Hands-on expertise in creating marketing assets and professional command of the necessary creative toolkit (e.g., Adobe After Effects, Premiere Pro, Photoshop).

• Industry Expertise: Proven background in the mobile gaming industry.

• Leadership: Strong experience in managing both internal and external teams, with the ability to mentor subordinates and share expertise.

• Operational Skills: Experience building creative department processes from scratch and managing performance tracking/creative success metrics.

• Analytical Mindset: Strong analytical abilities to work with data and improve key UA metrics.

• Technical Proficiency: Professional command of creative software and experience using AI tools for content optimization.

• Soft Skills: A proactive leader who is organized, takes responsibility for the team, and can clearly communicate ideas while remaining open to others' perspectives.

• Adaptability: Ability to solve non-trivial tasks, switch tasks quickly, and handle high-volume production under tight deadlines.